How Can Value be Reinstated in the Built Environment? Excerpt 2 from 'Design to Value: The architecture of holistic design and creative technology.'

Arroz con Pollo with Avocado-Green Pea Salsa.

© Sierra Nevada Brewing Co.. Sierra Nevada Pale Ale is a remarkable beer: Groundbreaking upon its release and still a critical and commercial darling all these years later, the beer’s focus on American hops has established it as the country’s signature pale ale.“When we first brewed our pale ale in 1980, we knew it was a departure from what was available, but as serious home brewers, it was what we and our friends loved to drink,” explains Ken Grossman, founder and owner of Sierra Nevada Brewing Co., about his humble homebrewing roots that have resulted in a brand.

How Can Value be Reinstated in the Built Environment? Excerpt 2 from 'Design to Value: The architecture of holistic design and creative technology.'

worth an estimated $1 billion... “We honestly had no idea it would have such staying power or such an impact.We’ve continued to brew to our original recipe — using lots of whole-cone Cascade hops and 100% two-row malt — and still embrace natural bottle conditioning.

How Can Value be Reinstated in the Built Environment? Excerpt 2 from 'Design to Value: The architecture of holistic design and creative technology.'

We started out with a strong vision for what we wanted pale ale to be, flavor-wise, and stuck to the highest standards without ever compromising on bitterness or hop flavor.I think that even after 35 years, our clear focus still shines through in the beer.” Former Goose Island brewmaster Gregory Hall agrees with Grossman’s assessment.

How Can Value be Reinstated in the Built Environment? Excerpt 2 from 'Design to Value: The architecture of holistic design and creative technology.'

“More than 35 years in, it's still a great beer,” he says.

“Innovation is great and all, but I admire the discipline Ken Grossman has to keep the flagship the same.” Even on this list, Sierra Nevada Pale Ale is an unbridled success: It was the only beer to appear on over half of voters’ lists.rotating utensil holders.

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Sensarte 9.5-Inch Nonstick Ceramic Grill Pan.Zulay Kitchen Stainless Steel Wire Cheese Slicer.

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